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ROAS Calculator

Calculate return on ad spend, revenue percentage, and ad-spend surplus.

Processed in your browserCampaign values are calculated locally and are not stored.

Measure attributed ad return

Enter attributed revenue and ad spend for an exact ROAS calculation.

Methodology

How this tool works

ROAS equals attributed revenue divided by advertising spend. The tool also shows the same relationship as a percentage and subtracts ad spend from revenue without calling that amount business profit.

Tested examples

01

Input$5,000 revenue from $1,000 ad spend

Expected result5.00× ROAS, 500%, and $4,000 revenue after ad spend.

02

Input$750 revenue from $1,000 ad spend

Expected result0.75× ROAS, 75%, and -$250 after ad spend.

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