Free Advertising Calculators
Calculate ROAS, revenue percentage, and revenue after ad spend with an exact, disclosed advertising formula.
Advertising tools ready to use
Advertising metrics are useful only when their definitions stay clear. This collection distinguishes attributed revenue from profit and reminds you which product, fee, refund, and overhead costs are still outside the calculation.
How to use this collection
Calculate ROAS
Divide attributed revenue by ad spend and view the same relationship as a multiple and percentage.
Spot an attribution gap
Treat the result as reliable only to the extent that the selected analytics attribution is reliable.
Avoid false profit claims
Revenue after ad spend is not net profit because it excludes the remaining business costs.
Frequently asked questions
Is ROAS the same as profit?
No. ROAS compares attributed revenue with ad spend and does not subtract product cost, fees, tax, refunds, or overhead.
What happens when ad spend is zero?
ROAS is undefined because the formula cannot divide revenue by zero.